Increasing Sales Lift

Company A

Summary of Issue

Company A, an alcohol brand, had recently launched with 0 digital footprint or momentum in the industry. Paid media began immediately, so multiple optimization strategies would be utilized at launch. WoW performance was erratic, making it hard to identify winning audiences & creative.

Data

50% increase in sales & revenue for 3 consecutive months

Decrease in budget by 25%

Solution

• Set up testing structure for the campaign that would rapidly identify key targets & creative
• Analyze WoW Revenue Lift trends to find the KPI driving the most value.

Results

Client was able to increase sales 5 months in a row. With ads being more efficient, budget was available for additional campaigns in support of their industry conference & tasting events.

Client B

Summary of Issue

Client B was set to launch their home decor collection with more than 64 assets. Though their total budget was $300k+ per month, the majority of their spend went to dynamic creative that would not use these new pieces of creative. The client wished to spend against all 64 new pieces of creative, though they were aware this would greatly impact ROI.

Data

Increased AOV by 20% in 1 Month

Increased Remarketing ROI to 25x

Solution

• Create sequential video targeting that would split creative by collection
• Retarget video views of new creative to move users down funnel

Results

Campaign was able to use all of the available media while increasing ROI by 30%. New segmentation created opportunities for efficiency and ROI steadily improved over 3 months.

Client C

Summary of Issue

Client in the Film space had limited budget to promote an art-house horror film with an all-female cast. The studio initially ran with a male-focused campaign based on demographics data of horror fans and initial focus groups.

Data

Increased Awareness in Core Audience by 5x

Decreased Cost Per Ticket by 50%

Solution

• Identifying the all-female cast as a differentiator of the film, we re-analyzed data from all campaigns including trailer, revealing females with nerd culture had been the best performer.

Results

Film was able to gross $8 million at the box-office despite a $200k all-in marketing budget.